Copy Design
We decided not to entitle this part "Copywriting" because the copy is really designed to do a job. It is difficult to stress too strongly the importance of good copy on your website. Any mistakes are punished regularly, thoroughly, forcibly and expensively.
We ensure the copy is correctly written, structured and gets your message across effectively. Every minute that is spent working on good copy is like money in the bank. It pays for itself time and time again, and of course, when considered it is very easy to see why : people like good, clear information.
If it were possible we would make a machine do the copywriting, however, it remains a purely human task. We have been doing it for fifteen years.
This means your site's visitors respond consistently and predictably -- well, almost. Nothing, after all, is guaranteed to work perfectly by converting every visitor into a customer!
Engineering Design
Engineering matters. Engineering is the reason that when you interact with our site on a desktop device you get a fluid environment. Yes, it resizes dynamically. Yes, the content is picked dynamically. Yes, the pauses on each image are calculated based on the amount of time taken to read the words beneath. Yes, it's possible to change the images in three different ways. Yes, you can click, drag, mouseroll or use the keyboard to select the headings. Yes, it knows which device it's on. That is engineering, and is applied to every single part or every design we ever do. That is why big and small enterprises hire us, so the engineering is designed in the heart, not just added after.
It may not be obvious, but that is the point of engineering surely?